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Motorcycle Book Store > Motorcycle books beginning with W
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Word of Mouth Marketing: How Smart Companies Get People Talking |
Author: Andy Sernovitz
Published: 2006-11-01 |
List price: $24.95
Our price: $16.47
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As of: August 28th, 2008 11:37:42 AM
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Customer comments on this selection.
 Consult the Best
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
 Andy knows word of mouth marketing
Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
But how do you do this?
Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
So it doesn't matter if you're a marketer, if you run a small business or if you work for a global corporation. This well-written book is full of tips and case studies that will help you do your job better.
Actionable
Good advice and easy to read (less than an hour). I've already started to act.
Word of Mouth Marketing in Action
What better way to give an example of word of mouth marketing than by participating in it! Excellant book with real world examples. Want to take it to the next level? I recomend attending one of the Gas Pedal workshops in Chicago!!
Great Ideas That Are Easy To Do
I don't own a company or business, but this book was helpful to me as a free-lance writer. Many of the ideas and tips will help me promote and sell my books. I recommend it to anyone who has anything to sell.
Pam Halter, children's author
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