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More details of book titled: BMW Motorcycles: The Evolution of Excellence

BMW Motorcycles: The Evolution of Excellence

Author: Kevin Ash
Published: 2006-11-15
List price: $29.95
Our price: $21.86
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As of: August 20th, 2008 11:51:31 AM
Customer comments on this selection.

Motorcycle The Pictures are Great!
Other than that, it reads like a BMW brochure; the pictures are really cool, however. The text gushes enthusiastic about how great BMW is. It's a good read about a historical overview of the company. A good coffee table book for motorcycle lovers.

Motorcycle You need to own a BMW to enjoy this book!
This book waxes enthusiastically about how wonderful BMW's quality was/is. I bought this book expecting a focus on BMW's specific innovations and their development. Instead, it just gushed about the company being the epitome of quality on every other page with virtually no reference to innovations, designs, standards, etc. Although I agree that BMW's quality was once very good, I don't feel that they've continued to maintain high standards. Now, it's easier for them to charge a premium simply to maintain the "illusion of quality."

Motorcycle Treaty of Versailles?
That and many other historical events mentioned by the author make this book interesting. I like the format, the pictures and the style.Unfortunately the book is not up to speed when it comes to the latest ( not even 06 models ) products of the BMW motorcycle line.
However, it makes a beautiful gift.


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